Getting your members’ attention is hard. Like you, they are busy people, constantly inundated with information, offers and requests.

According to Naylor’s 2018 Association Communications Benchmarking Study, 2 out of 3 association communicators say their members are just too busy to interact with their content. So it’s no surprise that “Combating information overload and cutting through information clutter” came in as associations’ #1 communication challenge.

But what if you’re looking at this problem all wrong?