2 minute read
Big data is big business. Trillions of bytes of information are generated everyday by businesses large and small. And right in the middle of the big data picture are consumers as they browse, shop, share and communicate both online and offline.
6 minute read
Everyone’s talking about Big Data. (And I mean everyone.) People want it, need it, think they need it, aren’t sure if they need it and, in some cases, already have it and aren’t sure what to do with it. Let’s break down Big Data and gain a little more perspective around the business of problem solving.