“Learn & Play with Purpose”—that was the motto for last week’s ASAE 2019 Annual Meeting in Columbus, OH. And that’s exactly what Stefan, Steve and I did! It was great to talk with association leadership from all over the country, getting a better understanding of the challenges and opportunities they currently face, including chatbots.
Judging from the engagement at my Using Bots to Modernize Communications and Engagement Express Talk, association professionals realize chatbots can be a powerful tool for connecting with their busy membership. (Maybe they read my last blog post!)
But there were a few questions that kept coming up throughout ASAE 2019. So I figured I’d answer them here for posterity:
Getting your members’ attention is hard. Like you, they are busy people, constantly inundated with information, offers and requests.
According to Naylor’s 2018 Association Communications Benchmarking Study, 2 out of 3 association communicators say their members are just too busy to interact with their content. So it’s no surprise that “Combating information overload and cutting through information clutter” came in as associations’ #1 communication challenge.
But what if you’re looking at this problem all wrong?
“I’m so busy I need to clone myself,” said every business professional ever. The internet is littered with articles on how to optimize your routine to squeeze more time out of the day, but this isn’t one of them. Instead, I’m going to show you how to delegate your work to your new Digital Twin(s).
8 minute read
“We will never make productivity gains like we did with the Industrial Revolution.”
This statement, made at a lecture I recently attended, really stuck with me because I disagreed with it so strongly.
Originally published on MSDN Magazine.
Microsoft has been pushing hard at mixed reality (MR) development since it introduced HoloLens in 2014, and at the Build 2018 conference in May, it provided a wealth of great insight into new features in the Unity development environment for MR, as well as UI design best practices. In this article, I’ll leverage the technical guidance presented at Build to show how the Microsoft Fluent Design System can be used to build immersive experiences in MR—specifically, a HoloLens app that allows non-verbal children to communicate via pictograms.
5 minute read
The Waterfront Tech Series has been taking Baltimore by storm over the last year! Founded and produced by Laura Gaworecki of MOXIE Promotion, the quarterly networking and learning breakfast showcases the city’s crown jewels: our Inner Harbor and our innovative spirit.
4 minute read
The organizers of the Social Media Baltimore (SoMeBa) meetup are brave.
When the instinctual human response to artificial intelligence is fear and anxiety (“The robots are taking over! They’re coming for our jobs!”), these folks sought more information. They asked:
3 minute read
We’re debuting a new, recurring feature here on the Mind Over Machines blog! On the Radar will introduce you to innovations catching the attention and imagination of our foremost MINDs.