8 minute read
My journey into business intelligence (BI) began with an IBM commercial about a bakery. Using analytics, the bakery uncovered a customer coping method of sorts: People buy more cakes when it rains. This unexpected insight allowed the shop to better plan its inventory based on the weather forecast. I was fascinated by how a company could use data to find patterns and then use those patterns to improve their business processes. From that moment, I was hooked.