What is a CRM?

3 minute read Whether or not they realize it, every business engages in customer relationship management (CRM). They develop and exercise processes and strategies to grow and maintain their customer base, with activities encompassing the entire customer lifecycle, from lead to loyalty.

Tick Tock…

4 minute read Time was ticking away for the medical studies department at a top private research university. Clinical researchers relied on the department’s web collaboration portal to house and share data from their studies of new medicines and medical treatments. And the application was just about to hit its 10-year anniversary – a dubious…

Miscalculated Risk

4 minute read “We’re in the final stages of testing and anticipate your system will go live three weeks from today.” Finally. After too many months and too much money, the tech company was finally reporting that it was just a few minor tweaks away from launching the shiny new, custom software system that would…

The Benefits of BYOD

2 minute read We are a society that thrives on our personal and mobile devices—they are no longer additions to our personas, but extensions of them. We are intimately connected to our personal technology. So it makes perfect sense that the “Bring Your Own Device” (BYOD) movement has brought the relationship between personal technology and…

The Distress Call

5 minute read The call from the West Coast came in to our Baltimore office on a Monday afternoon. The caller (we’ll call her Lois) was on Day 3 of a total system shutdown. She was officially in crisis. Lois’s firm – a 24/7 public records research firm that earns much of its revenue from…

Join the “BI” Gathering

3 minute read Managing data and analysis in the increasingly complex financial services landscape is more critical than ever. New legislation, increased compliance requirements and continued risk due to uncertain economic times have necessitated significant additional IT investment. Leaders in the financial services industry are under intense pressure to not only meet compliance and mitigate…

Put Your Sales Team On Autopilot

3 minute read There’s no doubt that salespeople are grateful for technology assists. Remember having to memorize every client’s kid’s name and baseball average to make them feel special? Or toting around a bulky Rolodex that included everything you ever wanted to know about your client – including birthdays and favorite restaurants – on a…