5 Minute Read
It’s not news that the world of technology is changing. Anyone who operates in our society today is very aware of how technology continues to evolve and become increasingly integral to our lifestyle, professions, and even our health. The article below walks through some situations that you may be familiar with and highlights how modern Customer Relationship Management systems (CRMs) are able to enhance typical business operations.
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One Location for ALL your Client or Account Information
The Situation: Sally from Sales is wooing Larry, a new lead, but doesn’t record their multiple calls and emails in the CRM. Mark in Marketing is unaware this conversation is happening, so includes Larry in the next marketing campaign. Larry receives an email asking him to reach out and begin a…
3 minute read
On Wednesday April 20th, the Inner Harbor was buzzing with Office 365 talk, as Mind Over Machines combined forces with System Source to present Office 365: Way More Than Email!
Ruth’s Chris Steak House Pier 5 was filled to capacity as area CIOs and IT Directors gathered to hear Dustin Sitton, Director of Consulting Services at Mind Over Machines and Deve Ferg, Consultant at System Source, discuss the many cost-saving features that Office 365 has to offer: benefits of migrating to the cloud; how to get your staff trained; cool DIY products that come with the suite like Delve and Sway; and exciting products like Dynamics CRM, Power BI and PowerApps that are lighting up the software development world.
The fastest growing segment of the software development industry, CRM as a development platform has made it possible for us…
2 minute read
Mind Over Machines had a flash of insight: How to identify NRAI’s best prospects.
NRAI sales executives knew the demographics of its best target market: families of companies operating in many states. But these targets are not easy to find. Companies within a “family” of businesses with related ownership can operate under very different names and in very different industries. How to identify them?
We mashed multiple public and private databases and created an innovative prospecting system.
We mashed, cleansed and matched data from public and private databases nationwide, discovered productive relationships between seemingly unrelated data points, and uncovered a motherlode of top prospects. Then we ranked prospects by size and clustered by geography, allowing NRAI’s sales team to focus its efforts on the sweetest targets.
NRAI saw a dramatic increase in sales and profitability.
As a group, these deals…