6 Minute Read
The following article was penned by our Director of Consulting, Dustin Sitton. It provides a more technical view of how advancements in CRM offerings are changing the way consultants and developers operate.
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Developers Have Been Waiting for This…Or Have They?
The promise of an enterprise application so flexible and easy to use that it eliminates the need for traditional custom software development has been talked about for a long time. Until recently, developers have been asked by businesses, and specific departments, to create custom solutions that this mythical enterprise application would solve, if it existed.
Developers are very familiar with programs that are typically used to create these custom solutions, such as Visual Studio, Eclipse, or notepad++. If you are not a developer and reading this, you may be…
2 minute read
Mind Over Machines had a flash of insight: How to identify NRAI’s best prospects.
NRAI sales executives knew the demographics of its best target market: families of companies operating in many states. But these targets are not easy to find. Companies within a “family” of businesses with related ownership can operate under very different names and in very different industries. How to identify them?
We mashed multiple public and private databases and created an innovative prospecting system.
We mashed, cleansed and matched data from public and private databases nationwide, discovered productive relationships between seemingly unrelated data points, and uncovered a motherlode of top prospects. Then we ranked prospects by size and clustered by geography, allowing NRAI’s sales team to focus its efforts on the sweetest targets.
NRAI saw a dramatic increase in sales and profitability.
As a group, these deals…