What is a CRM?

by MOM

3 Minute Read Whether or not they realize it, every business engages in customer relationship management (CRM). They develop and exercise processes and strategies to grow and maintain their customer base, with activities encompassing the entire customer lifecycle, from lead to … more

miscalculated-risk

Miscalculated Risk

Turning wreckage into state-of-the-art software

by MOM

“We’re in the final stages of testing and anticipate your system will go live three weeks from today.” Finally. After too many months and too much money, the tech company was finally reporting that it was just a few minor … more

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